Great to meet you
I help people and organisations move from complexity to clarity, especially when the challenge is open-ended and the path isn’t clear yet.
With a background in systems engineering and over a decade of global experience, I work with leaders to design and deliver transformation strategies that actually stick.
My work is grounded in systems thinking and shaped by practical experience. I use a blend of methods such as Design Thinking, Agile, Lean Startup and strategic facilitation to help teams build capability, align around shared goals, and move forward with confidence.
Over time, I’ve developed a practical framework for this work - my Systemic Approach - which combines systems thinking with human-centered methods to create meaningful, measurable progress. I’ve applied this approach everywhere from my family’s business to large-scale programs across Europe, Asia, and Australia.
I believe change needs to be holistic, measurable, and deeply human. That’s why I focus not just on strategy, but on capability-building, culture, and communication. Whether the goal is innovation, sustainability, or organisational change, transformational impact comes from meeting a few essential conditions:
Balancing today’s challenges with tomorrow’s opportunities
Engaging the full organisation to create lasting value for employees and customers
Measuring both progress and outcomes so you know what’s working and why
Along the way, I got invited by global platforms such as BBC World News, Management Today and Agile Business Consortium to participate in panels, deliver keynotes, and co-author and publish articles where I shared what I’ve learned about designing for change and bringing people with you.
Everything I do builds on over a decade of industry experience building innovation capabilities and driving organisational change through implementing systemic, measurable practices that can be easily understood and adopted.
If you’re working on something bold, messy, or complex, I’d love to be part of the conversation.
Let’s make clarity the new culture.
You might have seen me in action here:
